Customer campaigns
Email campaigns built around products, launches, offers and trade updates. Each one gives customers a clear reason to enquire, order or re-engage.
Kyle Pendry
Campaigns, email marketing and enquiry-focused support for trade and home-improvement brands.
You’ve already got the products. You’ve already got the customers. I help make more happen between the two.
Clear campaigns, sharper customer emails and practical marketing support built around products, offers and repeat business.
Background
I have hands-on in-house marketing experience across building-product and outdoor-living brands, covering email campaigns, ecommerce, paid media, product launches, customer reactivation, brochures, sample campaigns, websites, copy and reporting.
The work is practical, commercial and accountable — turning real products and services into campaigns customers can understand, click and respond to.
What I help with
Email production
Subject lines, preheaders, copy, layout, HTML build, Outlook-safe structure, CTA hierarchy and post-send reporting.
Wider marketing support
Support around the campaign itself — product copy, landing page direction, brochures, ads, trade material and a clear read on what is working.
Previews
Campaign previews built around real products and services.
For selected businesses, I put together a preview showing how one of your real products, services or offers could become a customer campaign — subject line, preheader, branded layout, CTAs, live preview and PDF.
Not just a mock-up — a campaign your customers could actually receive.
If it feels useful, we can look at the wider campaign work around it: ongoing email, product and service copy, landing page direction, trade material, reporting and enquiry-focused content.
Get in touch